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Louis & ClarkFree Assessment

The Entrepreneurial Personality Fitness Index™

Do you have the traits to become an entrepreneur?

Discover how your natural personality preferences and developed entrepreneurial behaviors work together. In about five minutes, you’ll receive your four-letter personality profile, your EPFI™ alignment score, and your founder archetype.

Free result, delivered instantly. No credit card.

Sample result

Your Entrepreneurial Profile

Type

ENTJ

EPFI™ score

82/100

Archetype

Strategic
Builder

Vision88
Execution71
Commercial Thinking64
Leadership & Influence83
Adaptability59
Resilience76
Resourcefulness68

You’re wired as a Strategic Builder.

Your responses demonstrate promising entrepreneurial alignment.

40+years of executive experience
4businesses founded
7entrepreneurial competencies measured
5minutes to your free result

“Louis & Clark exists to help aspiring entrepreneurs stop guessing and start building businesses with confidence.”

AI-powered guidance, proven business frameworks, and forty years of experienced mentoring, in one guided journey.

How it works

One expedition, four waypoints

Your journey follows a deliberate order: Know Yourself, Choose the Right Opportunity, Prove It Works, Build the Business. Each step hands its findings to the next.

  1. Free

    Know Yourself

    Take the free EPFI™ assessment and discover how you are wired for entrepreneurship.

  2. Stage 1

    Choose the Right Opportunity

    Identify the entrepreneurial opportunities that best align with your personality, strengths, and preferred way of working.

  3. Stage 2

    Prove It Works

    Test your business concept with real customers using a structured 90-day execution plan.

  4. Stage 3

    Build the Business

    Stress test your value proposition. Get an estimate of the potential revenue. Get a one-page business plan that can raise capital.

What we collect

When you use the Louis & Clark assessment and our three-stage discovery process, we may ask for your name, contact details, and assessment responses. We use this information to deliver your results, personalize your experience, track your progress, and let you return to the program if you pause before finishing all three stages.

The stages

Start Free.

Every stage begins with your free EPFI™ result and builds on the one before it, so you invest a little at a time and always know what you’re getting next.

Stage 1Regular price $23$19

Entrepreneurial Alignment

Using your EPFI™ results, we'll identify the entrepreneurial opportunities that best align with your personality, strengths, and preferred way of working.

Includes: Three aligned business lanes, plus two ways to pursue each.

Start with alignment
Stage 2$49

Market Validation

Create a practical MVP and test your business concept with real customers using a structured 90-day execution plan.

Includes: A customized lane and a 90-day launch test of your MVP.

Validate your idea
Stage 3$99

Build Your Business Plan

A compelling value proposition, market potential, realistic sales projections, risks and mitigations, and a complete one-page business plan.

Includes: A stress-tested plan, ready to attract funding for your MVP.

Build the plan

Each stage unlocks after the one before it, beginning with the free assessment.

What people say

Trusted by executives and founders

A brand-new business owner paralyzed by fear of the unknown? No problem. Louis and Clark has you covered.

M. Farmer

Executive VP, Park Bank · La Crosse, WI

I highly recommend L & C for an objective, fact-driven, yet low-pressure approach.

M. Ruby

President, Microban International · North Carolina

L & C has an aptitude for understanding complex concepts and translating them into solutions.

D. Kahl

Managing Director, ValueSelling Associates · Glenview, IL

L & C has a rare ability to connect strategy with execution and motivate to deliver real, measurable results.

J. Zheng, PhD MBA

Chairman / GM, Solvay–Sinopac JV · New York

L & C brings clarity and integrity for helping people grow into their potential.

J. Moberg

Founder & CEO, Wealth Builders · Marietta, OH

L & C takes complex concepts and simplifies them in order to make them more easily understood.

M. Buck

President, ABC Consulting · Plymouth, MA

L & C brings an incredible depth of knowledge in marketing and financials, and delivers it in a way that truly connects with entrepreneurs.

K. Schuster

Former Regional Director, WWBIC · Onalaska, WI

L & C offered some much needed big-picture insights that helped me focus.

C. Wysong

CEO & Founder, Bucket of Bread · La Crosse, WI

L & C has given us practical and helpful advice for each step and shift on our business journey.

G. Parnell

Real Estate Entrepreneur · Appleton, WI

If you're at a crossroads and looking for guidance as you blaze a new trail, you won't find a better partner than Louis and Clark.

Fred Sanford

Global Manufacturer Leadership Consulting

I just wanted to let you know that I will be starting my business plan next week. I'm excited to get to work on this and take the next steps for The Artist's Attic.

Sarah Romanowski

Owner, The Artist's Attic

Greg Clark, founder of Louis & Clark

Who is behind this

Greg Clark

Greg brings more than forty years of executive leadership, global business development, university teaching, and entrepreneurial experience to the process, combining modern AI with proven marketing, finance, and commercialization methods. His mission is simple: help more people build successful businesses with greater confidence and lower risk.

  • MBA
  • Marketing professor
  • SCORE workshop presenter
  • Four businesses founded
  • Six Sigma Black Belt
  • AI architecture certified

“If you’re at a crossroads and looking for guidance as you blaze a new trail, you won’t find a better partner than Louis and Clark.”

Fred Sanford · Global Manufacturer Leadership Consulting

Take the Free 5-Minute Assessment→

Five minutes. Thirty questions. A clear answer.

Entrepreneurship should create opportunities for others. Louis & Clark dedicates a portion of its profits to Junior Achievement and SCORE, supporting the next generation of entrepreneurs and small business owners.